28 January 2013 KFO nominated for Mobile Trends Awards 2012
The Krakow Festival Office was nominated for the Mobile Trends Awards 2012 in the Use of Mobile Marketing category! This competition promotes the most interesting and innovative activities of companies in the field of mobile technologies.
The Office will compete for the award with major market players such as Knorr – Unilever Polska (for cross-platform mobile implementation of Przepisy.pl. Carried out by: We like CAPS!), Grupa Żywiec (for the Desperados Red campaign with the use of AR. Carried out by: MoveApp), Nokia Poland (for the Nokia NFC – Free Cinema Ticket! campaign Carried out by: Wunderman Polska), KIA Motor Polska (for the rich media KIA cee'd campaign. Carried out by: Mobext Polska) and Red Bull Polska (for the Red Bull SoundClash campaign with the use of NFC in OOH. Carried out by: Mobext Polska).
Mobile pages of events organised by the Krakow Festival Office in 2012 were carried out by the Life In Mobile company.
The Mobile Trends Awards will be granted for the second time this year. The competition jury evaluating the project consists of experts in IT and mobile technologies. The winners of all 16 categories will be announced during the gala scheduled for the 21st of February in the Park Inn by Radisson hotel in Krakow.