Conrad Festival 2019

realities
17:00
conrad in bookshops

Does Instagram Help Promote Reading? Debate between publishers and bloggers

Does Instagram Help Promote Reading? Debate between publishers and bloggers

Host: Anna Karczewska

#bookstagram #bookaddict #bookselfie – do these hashtags promote literature and a general “fashion for reading”, or are they simply promotional tools for bloggers and readers? Does the popularity of book profiles on Facebook translate into increased readership? Is it worth investing in advertising on Instagram from the perspective of publishers? Do heavily stylised photos help sell books? How do bloggers use Instagram to promote books? How much work do they put into it? Are these activities
a source of income, or a tool for brand promotion? Join us for the debate including literary bloggers and publishers.

25 October, at 17:00 Pod Globusem Bookshop

15:00
main programme

Conrad Award

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