Conrad Festival 2025

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15:00
WORD2PICTURE

ARTFX

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Film Stream

1989. The Musical

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15:00
WORD2PICTURE

Sensing Zeitgeist Research and Pattern Recognition Method by Sem Devillart

Sensing Zeitgeist Research and Pattern Recognition Method by Sem Devillart

What does Labubus, AI, protein shakes, therapeutic psychedelics, and other sticky cultural phenomena have in common? Do they share an identifiable cultural code?


Earlier thinkers referred to the code underlying popular phenomena as zeitgeist, (translated literally: time spirit). We see zeitgeist expressed in the packaging that catches our eye, the fragrances that tickle our noses, the politicians we vote for, and the food we eat. Fashion, architecture, graphic design, academic theory, digital media . . . underlying all of it is an aesthetic language we can learn to sense, describe, and use as a decision making tool.


This presentation and workshop pairing posits the existence of zeitgeist and points toward a method for sensing and describing it, drawing on iconological analysis methods from art history and design, as well as on embodied cognition and contemplative practices. We explore and gain experience in how zeitgeist offers a flexible, easy-to-use evaluative and predictive framework, to ensure powerful, culturally relevant outputs in innovation, design, communications, and business planning. Participants learn and practice how to reliably sense, isolate, and reproduce the DNA of what is emerging as culturally fresh, sticky, and salient.

By-invitation Workshops.

24 October, at 15:00 Apteka Designu, Mikołaja Kopernika 19A

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